Autumn Outing Season · Super Brand Day | 3D Key Visual Design Playbook
As autumn deepens, seasonal outings become a ritual for city dwellers escaping the daily rush. As a local lifestyle platform, Meituan connects every part of eating, playing and exploring. This campaign builds an "Autumn Outing Squad" around the brand IP "Meituan Kangaroo": a flag-waving leader kangaroo heads a troop of kangaroos, each with its own persona, wandering through golden ginkgo trees and stringing food, camping, tickets, lodging and photo spots into one seamless journey — so that Meituan travels along on every trip.
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